About the Role
As a Digital Marketing Specialist at Droppii, you’ll drive full-funnel growth across Droppii Mall and Droppii Biz. From acquiring new users to converting and retaining them, you’ll lead performance marketing and lifecycle campaigns that fuel our mission to democratize e-commerce through social selling.
What You’ll Do
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Execute cost-efficient advertising campaigns to activate new agents through Meta, TikTok, and Google.
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Build and manage funnel tracking dashboards to detect drop-off points and optimize performance weekly.
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Apply behavioral segmentation to improve targeting and allocate budgets more effectively.
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Set up and optimize remarketing campaigns to re-engage leads who have not completed onboarding.
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Forecast media budgets needed to scale the number of active agents.
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What We’re Looking For
- 2-4 years in performance marketing, growth, or e-commerce
- Strong in Meta/TikTok/Google Ads, A/B testing, CRM tools
- Data-savvy with tools like GA4, Appsflyer, Metabase, PowerBI
- Creative thinker with a bias for action and rapid testing, with a foundation understanding of AARRR funnel.
- Comfortable in a fast-paced, cross-functional startup team
Why You’ll Love Working Here
- Engaging and challenging work environment, focusing on the exciting domain of eCommerce.
- Hybrid working model with flexible hours.
- Employee Stock Ownership Program (ESOP): Enjoy the opportunity to be a company stakeholder through our ESOP, fostering a sense of shared success and ownership.
About Us
Droppii is on a mission to become the world’s leading e-commerce platform for consulting products – a pioneer in creating standards and values for consulting products.
