About the Role
As a Digital Marketing Specialist at Droppii, you’ll drive full-funnel growth across Droppii Mall and Droppii Biz. From acquiring new users to converting and retaining them, you’ll lead performance marketing and lifecycle campaigns that fuel our mission to democratize e-commerce through social selling.
What You’ll Do
- Run digital campaigns (Meta, Google, TikTok) to drive app installs, C1 conversion, and optimize CAC
- Build lifecycle marketing flows (email, push, in-app) to improve retention and repeat order rates
- Execute promotional strategies for flash sales, mega campaigns, and product launches with strong ROAS
- Develop toolkits, ads, and content to empower Droppii Biz agents to sell more effectively
- Track and analyze key growth metrics: Installs, CAC, C1 Rate, ROAS, LTV, RPR
- Monitor competitor trends and identify new growth opportunities
What We’re Looking For
- 5+ years in performance marketing, growth, or e-commerce
- Strong in Meta/TikTok/Google Ads, A/B testing, CRM tools
- Data-savvy with tools like GA4, Appsflyer, Metabase, PowerBI
- Creative thinker with a bias for action and rapid testing, with a foundation understanding of AARRR funnel.
- Comfortable in a fast-paced, cross-functional startup team
Why You’ll Love Working Here
- Engaging and challenging work environment, focusing on the exciting domain of eCommerce.
- Hybrid working model with flexible hours.
- Employee Stock Ownership Program (ESOP): Enjoy the opportunity to be a company stakeholder through our ESOP, fostering a sense of shared success and ownership.
About Us
Droppii is on a mission to become the world’s leading e-commerce platform for consulting products – a pioneer in creating standards and values for consulting products.
